Social Media Content Direction

Role: Sr. Art Director managing 3 in-house designers

Situation

• Established brand communication foundations on social media for 'Minna Bank' users.

Challenge  

• Planned brand and digital content to increase Instagram followers

• Built and implemented content calendars with performance tracking metrics

• Developed community strategy and created video and visual content

Solution

• Produced content highlighting Minna Bank's unique appeal with three in-house designers

• Implemented efficient in-house production process from photography to design to deliver branded content twice weekly

• Collaborated with marketing team to create content calendar and execute regular campaigns based on annual plan

• Analyzed target audience needs and produced tailored content

• Established consistent user engagement process through weekly content creation and progress monitoring

Result

• Achieved 150% year-on-year increase in Instagram followers

• Elevated average engagement rate to 5% (compared to industry average of 1.22%)

• Established comprehensive in-house process for content planning, production and operations

Link: https://www.instagram.com/minnano_ginko_official/

AD: Doh Kim (Design Group, Minna Bank)