Samsung Odyssey Z brand film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Issue

Promote Samsungs second gaming PC with a lower budget

 

Challenge  

How to deal with satisfying all of the clients requests for the video/Reaching an agreement on what things were to emphasized 

Make a movie-like trailer without a broad knowledge of computer graphics

how to create a story while emphasizing the strong cooling function of the product.

Solution

  • Film the video first and add computer graphics on top to save on the budget
  • Use the color blue as a theme to not only give a contrast to the previous model and to also double as a representation of the 'super cooling' function that the client wanted to emphasize
  • Further emphasize the new design of the laptop by using the same design on the knight's shield 

Lesson 

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Samsung Odyssey Z is the second gaming PC from Samsung. A first promotional film, which delivered impressive moment a knight summons a dragon went successful in the states and Brazil’s gaming PC market and our goal was how we can create storytelling with those two main characters while emphasizing strong cooling function of the product.


Location: New Zealand

1. Concept drawing

스크린샷 2018-09-01 오후 11.32.11.png

 

2. Outcome

오딧세이Z_KV_저용량.png

Brand film aligned Print ad campaign

Challenge: Telling to our target audience the benefit of the product while having all the elements from the branding film.

Digital Banner Campaign

communication board with digital production

Simply communication with graphical storyboard includes elements from mains brand film.

Simply communication with graphical storyboard includes elements from mains brand film.