Trip.com X Line Paycampaign

Role: Responsible for the design Landing Page of Trip.com X Line Pay campaign.

Position: Senior UI Designer, Trip.com Japan

Link: https://jp.trip.com/sale/w/1512/2020-line-pay.html?locale=ja-jp&pid=10650047478&promo_referer=13_1512_1

Background:

  • ‘Trip.com' announced the launch of ‘LINE Pay’ with over 38.8 million registered users (as of the end of June 2020) as a payment option for product purchases on its website/mobile app to respond to the needs of its users while expanding Trip .com's domestic user base.

Objective:

  • to engage Line Pay users on Trip.com by offering 5% off hotel and airfare payments with a Line Pay special coupon while making it easier for Trip.com users to consider future trips.

Result:

  • In the first day after the campaign's launch, overall revenue has increased 52% over the day before, with a 125% increase in M.O.M.

1. main user flow

Screen Shot 2020-08-01 at 20.05.06.png

Landing page detail 1.

Screen Shot 2020-08-01 at 20.05.51.png

Landing page detail 2.

Banners for external use (Promotional purpose)

Screen Shot 2020-08-01 at 20.08.36.png

Landing Page prototype (PC)

mock_LinePay_PC_1.png

Landing Page prototype (MB)

mock_LinePay_MB_1.png

Doh Kim: Senior UI Designer, Trip.com Japan