All-New Fire HD 10 Kids Edition Tablet Lauching

Role: Art Director, JP Device team, Amazon Japan

Overview

Based on the data acquired during the UX renewal project for the kids' lineup, we utilized the data from the wire frame, promotional material shooting, final prototypes, and launch the product on own platform.

Role

Since it was first 10inch size screen tablet for kids with purple cover launching for Japan market, I started to determine how best to represent a concept visually.
While working with marking team, translating business objective into creative direction.
Keeping alignment visual concept and creative direction through all level with stakeholders with visual materials and sketches.
Ensuring the creative is consistent with the overall brand guideline.
Hiring, developing the brief and managing the select external production for the actual production process.
Overseeing photo or video shoots for 3 projects at the same timeline.
Review and approve designs, artwork, photography, and graphics developed by partners.
Prepare to launch in Japan and sign off the projects after we present it to the HQ.

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