All-New Fire HD 10 Kids Edition Tablet Lauching
Role: Art Director, JP Device team, Amazon Japan
Situation
Japan’s first 10-inch Fire Tablet for kids with purple cover.
Used UX renewal data to define visual concept and launch creative.
Action
Turned business goals into creative direction with marketing team.
Kept visual consistency via sketches and stakeholder alignment.
Ensured compliance with global brand guidelines.
Managed vendors: hiring, briefing, directing.
Oversaw 3 simultaneous photo/video shoots.
Reviewed and approved designs, photography, graphics.
Delivered launch assets and secured HQ sign-off.
Result & Insight
Launched Japan’s first Fire HD 10 Kids Edition with unified creative.
Showed AD’s role in connecting data, design, and execution for smooth rollout.
Link
Sketches for kick off
Desktop Detail Page
A promotional video was shot to highlight the product's functionality and to reassure parents of the product's potential buyers.
Desktop
Promotion on the main page to introduce the new the product launching A
Desktop
Promotion on the main page to introduce the new the product launching B
Desktop
Logo Design
fire HD 10 Kids Edition Logo creation for Japan market design
Package Design
Art Director: Doh Kim (JP Device team, Amazon Japan)