Digital Advertising Campaign for Loan Services (Card Loan)

Role: Sr. Art Director | Collaboration: Digital Marketing Team

Situation

  • Developed a digital advertising campaign for Minna Bank’s loan services (Card Loan).

  • Targeted users seeking flexible, low-interest loan options through social media and display ads.

Challenge

  • Communicating complex financial information in a clear, user-friendly manner.

  • Balancing compliance with eye-catching visuals that drive engagement.

Action & Solution

  • Created a visually consistent set of digital ads, including static and animated formats.

  • Simplified messaging to emphasize key benefits: low interest, quick approval, and flexibility.

  • Collaborated with copywriters to ensure clarity and compliance in ad copy.

  • Implemented A/B testing to optimize visuals and messaging.

Result

  • 120% increase in click-through rate (CTR) compared to previous loan campaigns.

  • 200,000+ new users engaged through social media and display networks.

  • Directly generated over 50,000 new loan applications.