Amazon Echo Bottle for Prime Town Event
Role: Visual Designer, JP Device team / Client: Amazon Japan
Situation & Goal
At Prime Day “Prime Town” (2-day offline event), Amazon needed a memorable giveaway to boost Echo awareness.
Goal: create a branded item that was refreshing, iconic, and promotional at once.
Challenge
Bottle couldn’t be just functional; it had to work as an advertising medium.
Needed to be visually distinctive, shareable, and tied to Echo identity.
Action
Designed bottles using Echo’s form and brand colors.
Added QR code to drive site visits.
Delivered label design & production balancing aesthetics with usability.
Result & Insight
Bottles became a popular giveaway, boosting brand recall and event engagement.
Showed how even simple items, when tied to product identity, can act as memorable brand touchpoints.
Final execution for the Amazon Echo branding goods
The actual device that I got an inspiration for the next design process.
Visual Designer: Doh Kim (JP Device team, Amazon Japan)