Samsung Notebook Odyssey Launching film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Building up the concept, giving whole art direction and handle the quality level until the end of the post production stage.
Since it was full 3D computer graphic project while design and spec of the actual product keep changing, It was the most challenging for me and the 3D producution in terms of communication on this project. 

It was the first gaming PC from samsung and the client was planning to join the big gaming show in Brazil and launching big event in the state, within 2months, I was in charge to produce one brand film for launching and two feature focused introduction film for each different size and color product and twelve print ad for OOH in black and white look and feel.

3D production: Giant Step, Seoul

Brand film aligned key visual

Challenge: Telling to our target audience the benefit of the product while having all the elements from the branding film.

Product focused print ad for OOH (Black background)

Product focused print ad for OOH (White background)