Samsung Gear IconX launching film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

 

 

Gear IconX was the first wireless earbuds from Samsung even before Apple launched Airpods. To emphasize and visualize it has a fitness tracking function, focused not only visual elements such as color contrast between dancers and each product, but also had a more detailed selection of background music and post production process.

1. Final Global TVC film

 

2. Concept Story telling Sketches

Launching film aligned Print Ad

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Challenge: Within 3 days limited shooting days, communicating with our directors and photographer, achieved to finalise and visualise which was stand alone wireless mobile device.

Location: London