Torch Award Grand Winner of 2016 : Track for All

Role: Art Director, Cheil Worldwide / Client: Institute for Human Centered Design
Team members: Yuki Abe, Yuto Fujita and Marina Kobayashi, Dentsu

Overview

Earning the Torch Award has given us confidence, to have belief in keeping hold of the ideas that we think are great. Earning the Torch Award has also taught us, that hard work, deep thinking, and strong teamwork truly does pay off at the end.

Breif

How to develop a digital media showcase that presents inclusive design progress and success stories. The showcase will be used to introduce the Institute for Human Centered Design (IHCD) and the urgent case for practicing inclusive design in the 21st century to a wide range of global audiences at conferences, as part of presentations to global policy makers, and through strategic partnerships.

Challenge

Inclusive Design was a topic that no one in the team was familiar with before.
Most team members had no experience in arts and crafts, but we all worked together in constructing a Rube Goldberg-like machine that works.
I was in Korea alone and we had to ensure that all communication was kept transparent, to maintain a sense of teamwork.

Strategy

Began to empathize with the institution’s mission, to ‘build a world where everyone can thrive’ (our Track-for-All strategy, was indeed, inspired by the message of this mission).
The brief strongly made us feel that inclusive design was a concept that should be known more by the world, and this feeling motivated the team to create a strategy that will not only be educational, but more importantly enjoyable by a wide range of audience.

Rewards

Our team took the Grand-Winning prize from the year of 2016 New York Festivals, Torch Awards.
We put our work with IHCD to make the idea into a reality which became a permanent fixture in IHCD’s showroom at Boston, Massachusetts headquarters.

“I am all about diversifying the industry, so it’s a great feeling knowing I’m a part of change for the better of this world.”
Jillian Mercado

Concept video of “Track for All”

Quote of Institute for Human Centered Design “Arigatos, a multi-national team from South Korea and Japan, took home the top prize from this year's Torch Awards. The team members are Yuki Abe, Yuto Fujita, Doh Kim, and Marina Kobayashi.”

Presentation slides along with the video that we submitted