Samsung Galaxy Note8: Bigger Solutions

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Situation & Challenge

• Needed a campaign to show Note8’s multitasking power and DeX usability for business.

• Goal: move beyond specs and present real-world solutions for professionals.

Action

• Developed the “Lost Luggage” story: a traveler continues work seamlessly using Note8 + DeX.

• Directed full process: storyboards, Thailand shoot, post-production.

• Used a realistic tone to highlight PC-level productivity in everyday business scenarios.

Result

• Positioned Note8 as a business solution tool, not just a smartphone.

• Strengthened B2B perception and set an internal benchmark for solution-driven storytelling.

1. Concept Sketches

2. Final Outcome

Location: Thailand