Amazon Device Hero Banner Campaign

Role: Art Director＆VX Designer, Digital Experience Design | Client: Amazon Japan

Situation & Goal

  • Amazon Japan homepage banner is the main entry point for millions.

  • Aim: boost device visibility (Echo, Fire TV, Kindle) during seasonal sales.

Challenge

  • Balance global brand rules with local needs.

  • Design for desktop, mobile, app while highlighting multiple products.

Action

  • Directed Prime Day, Summer, YouTube hero banners.

  • Built modular system for quick adaptation.

  • Coordinated with teams to align copy, visuals, priorities.

  • Applied A/B testing to optimize CTR.

Result & Insight

  • Achieved record CTR and device sales.

  • Established visual consistency across homepage/app.

  • System adopted as best practice.

  • Proved hero banners are strategic brand entry points.

Amazon Fire TV H1 Banner
Premium streaming experience hero creative

  • Hero messaging: "よりリアルな映像を" (More realistic images) with immersive 4K visuals

  • Entertainment-focused lifestyle context highlighting streaming capabilities

  • Fire TV Stick 4K product hero with natural hand interaction

  • Rich visual storytelling through underwater/nature imagery

  • Seamless integration with Amazon's content ecosystem branding

Amazon Echo Landing Page - AI Artist Collaboration
TV Commercial Aligned Digital Experience

  • Landing page design synchronized with AI artist TV commercial campaign

  • Visual alignment ensuring seamless transition from TV advertisement to digital experience

  • Creative collaboration with AI artist maintaining consistent brand narrative

  • Strategic content layout optimized for traffic driven from television exposure

  • Real-time campaign coordination between broadcast and digital touchpoints

  • Enhanced user journey from TV viewing to product exploration and purchase

Designed the graphic for in-screen image for TVCM film creation support.

Design Impact

These H1 hero banners successfully elevated Amazon's device visibility on the homepage, creating an immediate and compelling entry point for customers to explore the smart device ecosystem while maintaining seamless integration with Amazon Japan's established user experience.