Amazon Device Hero Banner Campaign

Role: Art Director＆VX Designer, Digital Experience Design | Client: Amazon Japan

Project Overview

  • Strategic design and art direction for Amazon Japan's primary homepage hero banners (H1 position). This campaign showcases Amazon's smart device ecosystem through high-impact visual storytelling, positioned at the most valuable real estate on Amazon.co.jp to maximize product discovery and conversion.

Campaign Objectives

  • Capture immediate attention through premium H1 banner placement

  • Drive smart device category awareness and consideration

  • Create compelling visual narratives for each device category

  • Optimize click-through rates from homepage to product pages

  • Establish unified brand language across Amazon's hardware portfolio

Campaign Components

Amazon Echo & Alexa H1 Banner
Voice-first smart home integration hero creative

  • Hero messaging: "話しかけるだけ" (Just speak to it) with contextual lifestyle imagery

  • Personalized greeting integration: "こんにちは、Dohyunさん"

  • Strategic product placement showcasing multiple Echo devices

  • Clean, minimalist design emphasizing voice interaction simplicity

  • Responsive design maintaining impact across desktop, tablet, and mobile

Amazon Fire TV H1 Banner
Premium streaming experience hero creative

  • Hero messaging: "よりリアルな映像を" (More realistic images) with immersive 4K visuals

  • Entertainment-focused lifestyle context highlighting streaming capabilities

  • Fire TV Stick 4K product hero with natural hand interaction

  • Rich visual storytelling through underwater/nature imagery

  • Seamless integration with Amazon's content ecosystem branding

Amazon Echo Landing Page - AI Artist Collaboration
TV Commercial Aligned Digital Experience

  • Landing page design synchronized with AI artist TV commercial campaign

  • Visual alignment ensuring seamless transition from TV advertisement to digital experience

  • Creative collaboration with AI artist maintaining consistent brand narrative

  • Strategic content layout optimized for traffic driven from television exposure

  • Real-time campaign coordination between broadcast and digital touchpoints

  • Enhanced user journey from TV viewing to product exploration and purchase

Designed the graphic for in-screen image for TVCM film creation support.

Design Impact

These H1 hero banners successfully elevated Amazon's device visibility on the homepage, creating an immediate and compelling entry point for customers to explore the smart device ecosystem while maintaining seamless integration with Amazon Japan's established user experience.