Samsung Notebook PC Brand film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Issue

  • While researching I felt that Samsung Notebooks didn’t seem to have a clear identity (i.e. no clear discerning feature)

  • With no clear identity I felt it was necessary to find some feature and Highlight it before promoting their new model

Challenge  

  • Communicate issue to client and receive approval

  • Making an additional video on a fixed budget and in time before the deadline

Concept sketches shared with marketing team & client side to keep mutul understanding (below)

Location: Los Angeles, CA