Doh Kim

“Trip Live” Campaign

“Trip LIVE" is a one-hour live commerce project to offer 26 hotels in Japan at special prices with up to 60% discount.

Role: Responsible for design of the landing page and all visual material for the campaign and 1 hour live streaming e-commerce.
Position: Senior UI Designer/Branding, Trip.com Japan

Link: https://jp.trip.com/sale/w/1264/2020-recovery-live-stream.html?locale=ja-jp&pid=10650041329&promo_referer=13_1264_1

Background:
Due to the spread of the infection, Trip.com's Trip LIVE "Pre-Sale Hotel Sale" to provide inspiration for Japanese customers to travel and help accommodations affected by the Covid-19 epidemic recover by selling pre-sale vouchers from hotels in Japan at a discounted price.

Concept:

• The first-ever live commerce streaming initiative in Japan's domestic travel industry.

• Trip.com conducted a one-hour live commerce stream on Tuesday, July 14 from 9:30-10:30 p.m.

• “Trip LIVE” sold pre-sale vouchers for 31 deals from 26 Japanese hotels selected by Trip.com.

Result:

As a result of the 1-hour live stream, the highest momentary audience was 4,779 viewers and the total number of views was 72,882. There were 3,658 bookings and a total revenue of 73,639,525 yen (= approx. USD 700,000).

Branding: ‘Trip Live’ Logo Creation

Main user flow & Landing Page and materials for hotel info panels and video edits for each Hotel deals

The service allows you to make a reservation from the list of hotels offered during the live stream on LP

Archived Live Streaming Video on the day

Senior UI designer, Art Director, Visual Designer: Doh Kim, Trip.com Japan