All-New Fire HD 10 Tablet Launching

Role: Art Director, JP Device team, Amazon Japan

Overview

• Not able to provide creative plan and strategy due to it is NDA protected.

Role

• Since it was first 10inch size screen tablet with 3different color launching for Japan market, I started to determine how best to represent a concept visually.

• While working with marking team, translating business objective into creative direction.

• Keeping alignment visual concept and creative direction through all level with stakeholders with visual materials and sketches.

• Ensuring the creative is consistent with the overall brand guideline.

• Hiring, developing the brief and managing the select external production for the actual production process.

• Overseeing photo or video shoots for 3 projects at the same timeline.

• Review and approve designs, artwork, photography, and graphics developed by partners.

• Prepare to launch in Japan and sign off the projects after we present it to the HQ.

Link

• https://www.amazon.co.jp/dp/Firetablet10_jp

Sketches for kick off

Desktop Detail Page

Promotion on the main page to introduce the new the product launching A

Promotion on the main page to introduce the new the product launching B

Promotion on the main page to introduce the new the product launching C

Art Director: Doh Kim (JP Device team, Amazon Japan)