All-New Fire HD 10 Tablet Launching
Role: Art Director, JP Device team, Amazon Japan
Situation
First 10-inch Fire Tablet in Japan with 3 color options.
NDA restricts sharing of strategy; focus on execution.
Action
Shaped visual concept and translated business goals into creative direction.
Coordinated with marketing/stakeholders using sketches & materials.
Ensured brand guideline alignment across outputs.
Managed external vendors: hired, briefed, directed.
Oversaw 3 simultaneous photo/video shoots.
Reviewed and approved designs, artwork, photography.
Finalized launch assets and signed off with HQ.
Result & Insight
Delivered launch creative consistent with global standards.
Proved AD’s role in aligning strategy, execution, and cross-team delivery.
Link
Sketches for kick off
Desktop Detail Page
Promotion on the main page to introduce the new the product launching A
Desktop
Promotion on the main page to introduce the new the product launching B
Desktop
Promotion on the main page to introduce the new the product launching C
Desktop
Art Director: Doh Kim (JP Device team, Amazon Japan)