Campaign Microsite for Minna Bank

Role: Sr. Art Director | Collaboration: UX/UI Team

Situation
Minna Bank sought to boost its digital presence via interactive microsites aimed at user engagement, financial education, and talent acquisition. As Senior Art Director, I ensured brand consistency while optimizing user experience.

Challenge

• Integrating a strong brand identity with user-friendly navigation across multiple microsites.

• Creating responsive designs for desktop and mobile.

• Maintaining design quality and user experience across diverse objectives and audiences.

Action & Solution

• Developed a modular landing page structure to ensure brand uniformity.

• Improved user experience through clear calls to action, fast load times, and straightforward navigation.

• Collaborated with the UX/UI team for effective interaction design.

• Tailored each microsite to meet its distinct goals.

  • Money Type Diagnosis: Created an interactive 20-question diagnostic tool for users to identify their financial behavior, driving engagement.

  • Money Saver: Developed a gamified simulation website, allowing users to explore app benefits through a fun and educational experience.

  • Recruitment Website: Redesigned the careers page to highlight company culture, team members, and job opportunities, boosting talent acquisition.

Result

• Achieved a 40% increase in conversion rate on campaign microsites compared to previous versions.

• Reduced bounce rate by 25% through enhanced navigation and mobile optimization.

• Generated over 500,000 page views across all microsites during the campaign period.

• Enhanced user engagement with interactive content, improving brand perception.

• Strengthened Minna Bank's digital presence, making it more user-centric and approachable.

1. Money Type Diagnosis (マネータイプ診断)

• Description: An interactive diagnostic website with 20 questions that help users identify their personal financial behavior and money management style.

• Purpose: Educate users about their financial habits and encourage them to explore Minna Bank’s services tailored to their type.

2. Money Saver (マネーセイバー)

• Description: A gamified simulation website where users can experience the benefits of Minna Bank’s app through an interactive gameplay format.

• Purpose: Allow users to understand the app's value and benefits in a fun, engaging way before downloading it.

3. Recruitment Website (採用サイト)

• Description: A redesigned recruitment website aimed at attracting top talent. It showcases the company culture, team members, and job opportunities at Minna Bank.

• Purpose: Enhance recruitment efforts by providing a visually appealing and informative platform for potential candidates.