Campaign Microsite for Minna Bank

Role: Sr. Art Director | Collaboration: UX/UI Team

Situation / Challenge

• Minna Bank aimed to boost digital presence with microsites for engagement, education, and recruitment.

• Task: merge brand identity with smooth navigation across multiple responsive sites.

Action / Solution

• Built a modular landing page system ensuring brand consistency.

• Enhanced UX with clear CTAs, fast load, simple navigation.

• Partnered with UX/UI team for interaction design.

• Customized each microsite:

  • Money Type Diagnosis: 20-question tool on financial behavior.

  • Money Saver: gamified simulation showing app benefits.

  • Recruitment Site: redesigned careers page with culture, teams, jobs.

Result

• +40% conversions, –25% bounce rate, and 500K+ views across campaign sites.

• Interactive content drove higher engagement and stronger brand perception.

• Strengthened Minna Bank’s presence as user-centric and approachable.

1. Money Type Diagnosis (マネータイプ診断)

• Description: An interactive diagnostic website with 20 questions that help users identify their personal financial behavior and money management style.

• Purpose: Educate users about their financial habits and encourage them to explore Minna Bank’s services tailored to their type.

2. Money Saver (マネーセイバー)

• Description: A gamified simulation website where users can experience the benefits of Minna Bank’s app through an interactive gameplay format.

• Purpose: Allow users to understand the app's value and benefits in a fun, engaging way before downloading it.

3. Recruitment Website (採用サイト)

• Description: A redesigned recruitment website aimed at attracting top talent. It showcases the company culture, team members, and job opportunities at Minna Bank.

• Purpose: Enhance recruitment efforts by providing a visually appealing and informative platform for potential candidates.