Original Merchandise Collection for Minna Bank
Role: Sr. Art Director managing 3 in-house designers
Situation
Conceived and implemented design and promotion strategy for company's original merchandise campaign.
Challenge
Created designs showcasing the brand's distinctive appeal
Planned and executed merchandise campaign with user communication strategy via Instagram
Action & Solution
Analyzed target audience preferences to design appealing merchandise
Collected user feedback through Instagram surveys and hashtag campaigns
Leveraged app push notifications to drive existing user engagement and implement effective promotions
Result
Achieved 150% year-on-year increase in Instagram followers
Generated new user acquisition and activated fan community with peak engagement rate of 32%
Established end-to-end in-house process for content planning, photography, design, and campaign management
