Samsung Galaxy Note9 print for retail

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Issue

  • Creating a simple design that clearly conveys what the client is trying to promote

Challenge  

  • How to visually represent the concept of 'trade up' (Exchanging an older model for a newer one at a discounted price)

Solution

  • Keep a sense of consistency with Galaxy's main campaign by using the signature colors blue and white

  • Prompt and efficient communication with the client

1. Sketch

2. Client confirmed

Galaxy Note9 print campaign for retail store A

Galaxy Note9 print campaign for retail store A

Galaxy Note9 print campaign for retail store B

Galaxy Note9 print campaign for retail store B

Art director: Doh Kim (Cheil Worlwide)

Client: Samsung Electronics