Samsung Galaxy Note9 print for retail

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Issue

  • Create a simple, clear design that communicates the promotion effectively.

Challenge

  • Visually express the idea of “trade up” (exchanging an old device for a new one at a discount).

Solution

  • Maintained brand consistency by using Galaxy’s signature blue & white color scheme.

  • Ensured fast, efficient communication with the client for smooth approvals.

1. Sketch

2. Client confirmed

Galaxy Note9 print campaign for retail store A

Galaxy Note9 print campaign for retail store A

Galaxy Note9 print campaign for retail store B

Galaxy Note9 print campaign for retail store B

Art director: Doh Kim (Cheil Worlwide)

Client: Samsung Electronics