Fire TV Retail Video

Role: Visual Designer / Art Director, Amazon Japan / Client: Amazon Japan

Situation & Challenge

  • Needed offline promotion & in-store video for Fire TV at Amazon’s new pop-up store.

  • Goal: educate customers and create a memorable retail experience.

  • Constraint: deliver 60-sec loop content that was clear, engaging, and aligned with business goals.

Action

  • Built storyboards with concise, consumer-friendly narrative.

  • Directed production to highlight Fire TV’s core value in simple visuals.

  • Produced loop video optimized for dwell time and retail display.

Result & Insight

  • Boosted brand awareness and product understanding at offline touchpoints.

  • Improved in-store experience by blending education and celebration.

  • Proved that offline retail requires fast, emotional clarity—every second must build comprehension and connection.

Offline Retail Video

Mock up video for HQ review

Final image at retail store

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