Samsung Galaxy S9|S9+ Global PR film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Overview:

This film was written originally for feature training purpose and internal uses. However, after long convincing process with the client and good collaboration with a copy writer while dramatizing four main feature of new galaxy premium mobile whole, it became a globally released main campaign to promoted the product.

9 & main product color (violet) + gave direction a tonality as if you can experience in your real life.

1. Concept Sketches