Samsung Chromebook Plus TVC film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Issue

  • Client only requested a film, but the target audience (college students) required broader digital engagement.

  • I convinced the client to extend into social media and digital content.

Challenge

  • Manage the increased workload of producing extra assets (photos, posts, digital content) within the campaign timeline.

Solution

  • Reorganized priorities and created a clear to-do structure.

  • Identified resource gaps and brought in additional collaborators to meet demands.

Sketches for key visual material

Visual materials for social media campaign (instagram/Facebook)

Concept sketches shared with marketing team & a client side to keep same understanding level

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To create a 'stop motion' effect we broke down the element of the background into 12 large steps with 4 mini steps each. We also separately shot the model first and added the background later in the post-production process.

Lesson

  • Earned a new production/directing network in LA