Samsung Chromebook Plus TVC film

Role: Art Director, Cheil Worldwide / Client: Samsung electronics

Issue

  • Even though the client wanted just a film, the target audience was college students so I had to convince the client to also use digital media (i.e. Social Media)

Challenge  

  • Fitting in the extra workload of making additional media contents (photos, posts, etc.)

Solution

  • Re-organize a to-do list with priorities

  • Finding out what resources I would need and finding additional collaborators when necessary

Sketches for key visual material

Visual materials for social media campaign (instagram/Facebook)

Concept sketches shared with marketing team & a client side to keep same understanding level

20180903_005504.png

To create a 'stop motion' effect we broke down the element of the background into 12 large steps with 4 mini steps each. We also separately shot the model first and added the background later in the post-production process.

Lesson

  • Earned a new production/directing network in LA