Campaign Microsite for Minna Bank

Role: Sr. Art Director | Collaboration: UX/UI Team

Situation

• Tasked with designing a campaign microsite to promote Minna Bank’s latest digital services.

• Needed to provide a seamless user journey from campaign engagement to account registration.

Challenge

• Balancing strong brand identity with clear user navigation.

• Creating a responsive, user-friendly design optimized for both desktop and mobile.

Action & Solution

• Designed a visually engaging landing page that aligns with the brand’s aesthetic.

• Implemented a modular design system for flexible content updates.

• Enhanced user experience with clear CTAs, engaging visuals, and optimized page load speed.

• Collaborated closely with the UX/UI team to ensure intuitive user interactions.

Result

• Achieved a 40% increase in conversion rate compared to previous campaign pages.

• Reduced bounce rate by 25% through improved navigation and mobile optimization.

• Generated over 500,000 page views during the campaign period.