Doh Kim

Timeline of my last 17 years

Work

1 OCT 2021 - Present (Full time)

Senior Art Director; Design Group, Minna Bank, Fukuoka Financial Group HQ, Fukuoka

• Key role in expanding and developing comprehensive brand guidelines.

• Actively communicated brand content across various social media platforms.

• Led art direction and collaborated with stakeholders in TV commercial production.

• Collaborated with the Biz Group on implementing impactful marketing campaigns.
  

1 DEC 2020 - 25 SEP 2021 (Full time)

Senior Art Director; Exclusive to CPO(Chief Product Officer) Office , bellFace inc., Tokyo

• Responsible from the formulation of UI UX and branding of the product to marketing on behalf of the Creative Director role.
  

6 APR 2020 - 31 Dec 2020 (Full time)

Lead UI Designer; International Business Unit, Trip.com Group, Tokyo

• Responsible for brand creative and content for JP Trip.com and lead a team of JP creative team.

• Helped develop JP Trip.com's master brand strategy, story, optimize customer journey based on datas and positioning in the market while taking in charge of multiple role; marketing design, marketing research, Branding and lastly UI, UX design.

• Drive customer-obsessed content for all stages of the journey - online and offline, acquisition and engagement.

1 NOV 2018 - 19 NOV 2019 (Full time)

Art Director, BX, UX, Vx; Amazon Device team,  Amazon Japan, Tokyo

• Worked within Amazon device team, as a visual designer and art director, cross functionally across marketing team and Alexa team etc, created brand voice and content strategy for Amazon Echo, Fire TV, Fire Tablet, and Kindle. 

• Collaborate directly with internal marketing and product clients to drive demand and desire with agencies and productions to supervise with creative brief after in-house coordination for devices’ positioning in Japan as an art director.

• As an in-house UX designer, responsible for the design work of highly confidential internal UI, UX, and style guideline creation.(explanation is omitted for NDA)

• Lead a team of Amazon China’s Design production team and supported Amazon AU marketing team. 

12 JAN 2016 - 21 SEP 2018 (Full time)

Art Director; Global Creative Division 1, Cheil Worldwide HQ; Samsung Electronics, Seoul

• Concept and work on global Ads for Samsung’s devices, as an Art Director paired up with copywriter to generate creative strategy and marketing concept for Samsung global marketing team.

• Oversee concept and pitch development, video storyboarding, and global launch collateral. Partner with Executive Producer to bid global directors, source productions, and review treatments. Present to executive leadership including Samsung’s SVPs.

22 JUL 2014 - 29 SEP 2014 (Full time-intern)

UI Designer; Brand Studio, Google Japan, Tokyo 

• Established style guides for the purpose of enhancing operational efficiency within the team based on Google's design guidelines (2014: Material Design) as a part of the APAC Brand Studio

• Responsible for joint cooperation between local Google offices and agencies, managing the production of campaigns that considered mobile and infrastructure environments in each region in Asia such as India and Philippine. 

17 MAR 2014 - 18 JUL 2014 (Contract)

Art Director ; Creative Division, Wieden+Kennedy, Tokyo

• Teamed up with a copywriter to create advertising for Nike and Ben&Jerry's. In 2014, W+K Tokyo decided to begin its first abroad business expansion challenge and invite Nike Korea as a client; participated in a pitch.

• Designed a condensed concept and manifesto book for the Korean market in the pitch was my duties.

  - Nike Korea Pitch (Won the pitch and W+K Tokyo has them as a client continue until this year.)
  - Ben&Jerry’s (Created digital contents on social media. The result had led to an uplift in the number of retail units by 5.)

18 SEP 2013 - 10 MAR 2014 (Contract)

Creative Designer; Creative Division, ultrasupernew K.K., Tokyo

• Co-directed overall design work such as TVC, OOH, retail with Creative Director for Redbull and Heineken (Digital video contents to package design.) for Red Bull Japan In-house agency.

  - Rebull TVCM, Second Half of 2013 (Overview of storyboard and Recording)
  - Hieneken Taxi Film (Social video and User engagement campaign)

07 MAR 2013 - 01 AUG 2013 (Contract)

Print & Textile designer; Print & Textile Division, Alexander McQueen, London 

• Designed the textiles for two collections in 2014, Under the direction of head designer ‘Sarah Burton’.

• Designed textiles for the men's and women's S/S 14 Haute Couture collections in Paris with two designers.

• Responsible for the textile design of the women's ready-to-wear S/S 14 collection in Paris.

• Besides that, designed textiles for retail scarves and accessories, re-interpreting the brand's iconic skull prints with the motifs of flowers and butterflies were the theme of the year.

Education

August  2011 - August 2015

Undergraduate; Goldsmiths, University of London, BA Design

• Engage with a diverse set of critical and practical ideas and discover four interrelated areas: Design thinking, Universal design, Studio Practice, Contextual Studies, Methods & Processes and Technical Studies 

September 2010 - April 2011

Foundation; LCC, University of the arts London, Foundation Diploma in Graphic Design

• Focus on practical graphic design exercises and design theories (Distinction Achieved)

April 2008 - June 2010

Undergraduate; Tama Art University, Tokyo, Department of Graphic Design

• Additionally attended Curricula for Teaching profession
  

Awards

Finance services, Brand of the year (Brand Design), Red Dot 2021
https://www.red-dot.org/project/minna-bank-54566
Best of Best (Finance App), Red Dot 2021
https://www.red-dot.org/project/minna-bank-55157

Communication (Product and Service Branding), iF Design Award 2022
https://ifdesign.com/en/winner-ranking/project/minna-bank-ltd/346466
Mobile banking app (Apps / Software), iF Design Award 2022
https://ifdesign.com/en/winner-ranking/project/minna-bank-ltd/341657

Graphite Pencil (Branding / New Branding Schemes), D&AD 2022
https://www.dandad.org/awards/professional/2022/235981/minna-bank/

Wnners 2021 (Mobile Application) Good Design Award 2021
https://www.g-mark.org/award/describe/52839?locale=en

Grand Winner of 2016 (Grand Prix), New York Festivals© Torch Awards

• press:
  https://campaignbriefasia.com/2016/12/13/torch-awards-shines-a-spotligh/

  https://www.thestable.com.au/japan-and-south-koreas-young-creatives-win-this-years-torch/

 Silver Award (Best Use of Video category 2015) in Festival of Media 

Skills

An art director with a universal design mindset that enables design thinking for long-term strategy

● Art director with multicultural background

: Manage global staff remotely Management experience and understanding of the importance of communication and guidelines in teamwork.

: Focus on strategic and planning before starting art direction

● Experience targeting both global and Asian / local markets

:  Have accumulated the achievements of the project while portray human’s insights and trends into projects and  human focused concept when target user needs to be considered.

● Art Director experience on both business and advertising agency side

: Diverse perspectives on marketing communication in general

● Experience at global client in-house experience (Samsung / Amazon / Google)

1. Experience in various media and formats (ATL, BTL, digital promotion, offline events, retail, UX, etc.)

2. Emphasis on collaboration in IT projects